After years of selling its hand-sewn products from color-copied packets, Kata Golda finally made the leap to a full-color offset-printed booklet with professional photography.
The main challenge was taking a vast amount of inventory, all of which can be personalized or customized, and presenting it in an orderly fashion. This included writing the copy about the items, ordering instructions, and the creation of two separate order forms (one for retail and one for wholesale).
The customer feedback was so positive that the catalog became the template for the web site, which was redesigned in 2008.
Client: Kata Golda Size: 5.5 x 8 inches Photography: Frank White Illustration: Alison Kaplan
